The Quoc Story

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Quoc Night Road Shoes - Quoc Story

An avid cyclist and honours graduate of Central St. Martins, the Quoc brand was founded in 2009 by namesake and founder, Quoc Pham, after he found that traditional performance cycling shoes were not best suited to the to and fro nature of city cycling. Quoc's goal was simple: to design a cycling shoe that combined comfort, support, elegance and style for the daily ride.

Quoc Urbanite Cycling Shoes

The first Quoc urban cycling shoes combined the performance and functionality of the best contemporary bicycle footwear with the style of a casual dress shoe. Notable models included the original Fixed silhouette and the Tourer, both of which became bywords for quality, craftsmanship and performance, helping to establish an urban cycling movement that valued a seamless and stylish transition from pedal to pavement.

Over the years our range has expanded to meet the demands of different cyclists, but the Quoc ethos remains the same: to create beautifully made, stylish cycling shoes that riders love to wear both on and off the bike.

A hot from the Quoc Gravel adventure in Wales

The Quoc Gran Tourer All-Terrain Shoe

A rider wearing a pair of Quoc Tourer leather cycling shoes


From cresting cols to city commutes, Quoc footwear evokes the very best of the British shoemaking tradition, blending contemporary craftsmanship with the finest materials.